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Friday, September 13, 2013

Price-Hunt | Easiest Way To Get Best Price Of A Product

Price-Hunt.com is a price comparison portal which enables shoppers to compare the prices quoted by numerous eCommerce vendors.

Founder: Anupam Khurana


I (Anupam Khurana) am B.E. (Mechanical) from Delhi College of Engineering with 15 years experience in the software industry. Online shopping is gaining momentum and has bright future prospects with an increasing number of people opting to do shopping from the convenience of their home or office. Once keen to shop online, the traditional way is to browse each of the various online stores and order the product from the stores offering the best price (of course with a name and reputation for being good). This takes a lot of time defeating the purpose of time saving in online shopping and one still might miss a store offering a better price and end up buying the product at a higher price. Thus we came up with an idea of providing one click search for all stores so that the shopper finds the best price/deal immediately comparing offerings from the different stores for the product searched. This led us to the idea to develop price-hunt. Price-hunt revolves about the idea of presenting a one stop search for all online shopping. 

Anupam Khurana, Founder Price-Hunt.com
The Journey during developing the website has been quite challenging. As in any business, there is always a mixed bag of skills and discipline that work and no one particular skill that gets you right. But, yes, the one strong point that gives advantage is the ability to learn and implement new technologies so as to enhance our business. Indian online retailing is just beginning to grow. Since our business model is focused on the online retail segment, the major challenge is that this sector is still disorganized. None of the major online stores have product feeds to help sites like us. There is no standardization like produce codes followed in Europe and USA. Moreover, some of the online retailers also present a hostile attitude towards price comparison sites (though ours isn't exactly a price comparison site, but the layouts etc are very similar and we compete with such sites for our audience). Another major hurdle that we are facing is that since Price-Hunt is a real time search engine, so we need to have stored content to mark our presence in search engines. Since technically, we do not store real time results on our server, search engine optimization poses a real challenge for us. Hence, we have developed special in-house software to align products from different sources. Also, since we want minimum human interference in the day to day operations of the site apart from blog contributions and updates, we have made customized multithreaded software for getting real time data very fast. The price-hunt bot is always on its toes to get the price and details that are featured at that very moment. The differentiating factor with Price-Hunt.com is our robust technology platform which is one of the most critical requirements of a successful price comparison website.

For our particular nature of business, a white hat SEO is one of the best ways to secure new clients/visitors. We plan to go through the generic search engine optimization route to get visitors to our site. Once the visitor lands on the site, rest will be up to user experience to retain and encourage repeated use of our site. The funding for the time being is self funds, but a venture capital route might be looked at when we go in for expansion. Social media is another route and it spreads the word very fast. The company uses social media to provide personalized deals to consumers. The initial response seems encouraging. We hope to meet our goals and targets soon.


We work in a very globally competitive environment and providing the best product/services is the only way to be successful. Whatever you do, give you best. It has been always said that most failures failed as they gave up just before they were about to succeed. So, when the times are difficult, always believe you are just near success. 

Happy Shopping !!

Website: Price-Hunt.com

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